Tag Archives: small budget

5 ways to market if you don't have a lot of money

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. No matter where I speak, who the audience is, or even the topic I am supposed to address, this same question comes up: How…

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WOM Tip #130: Be remarkably useful

There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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