Tag Archives: FTC guidelines
Blog, Videos January 18, 2013

Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

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Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…

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Blog, Videos August 17, 2012

Video: 3 big questions all disclosures should answer

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Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend. And not only is being trustworthy a good marketing idea, it’s the law….

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Blog, Videos July 6, 2012

Video: Andy Sernovitz on how to stay ethical and out of trouble

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Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn…

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Case Studies January 4, 2011

Andy Sernovitz’s Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…

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Other News October 9, 2009

Upcoming GasPedal events

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10/14 FTC: New guidelines on disclosure, endorsements and testimonials (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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