This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post.

If you only ever learn one word of mouth concept, we recommend the Four Rules of Word of Mouth.

These four big ideas are at the heart of all great word of mouth campaigns — and they are everything a great word of mouth marketer needs to think about before launching a new word of mouth project.

And though this download may only be two pages, these are two action-packed and illustrated pages filled with useful tips, simple techniques, and real-world examples of how brands put them to use.

Click for close-ups (or download the .PDF here):

Love this excerpt? Order the complete Word of Mouth Comic Book and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your Word of Mouth Comic Book purchase to [email protected] and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your Word of Mouth Comic Book here.

Tags: , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More