Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters.
But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them?
In the video below, The Clorox Company’s Greg Piche shares a candid look at their customer innovation community. Through it, their R&D teams are collaborating with customers on new products and on how to improve existing ones.
The video is from our sister brand SocialMedia.org‘s BlogWell conference series, and in it Greg covers:
- How they find and identify the right fans and customers to get involved
- How their crowdsourcing process works
- The incentives they use for motivation
PS: If you love this, join SocialMedia.org at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.
