Video: Clorox’s Greg Piche on how they’re working with fans to create new products

Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters.

But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them?

In the video below, The Clorox Company’s Greg Piche shares a candid look at their customer innovation community. Through it, their R&D teams are collaborating with customers on new products and on how to improve existing ones.

The video is from our sister brand‘s BlogWell conference series, and in it Greg covers:

  • How they find and identify the right fans and customers to get involved
  • How their crowdsourcing process works
  • The incentives they use for motivation

Check it out:

PS: If you love this, join at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More