Tag Archives: clorox

Video: Clorox’s Greg Piche on how they’re working with fans to create new products

Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters. But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them? In the video below, The Clorox Company’s Greg Piche shares…

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How The Clorox Company is energizing their community of consumers — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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Upcoming GasPedal events

1/29 Graco: Social media in a product recall (Private member call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/3 Kraft: Building structure around social media management (Private member call) Click here 2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here…

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Upcoming GasPedal events

2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Upcoming GasPedal events

2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Upcoming GasPedal events

1/12 UPS: Protecting your brand through social media (Public call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Public call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the…

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Announcing BlogWell San Diego: How big brands use social media

Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…

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