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Tag Archives: word of mouth
How a software maker included a bunch of tools for talking right in the box
Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…
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Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago
This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…
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AIIM creates a bunch of new fans by inviting members to pay what they think its worth
AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth. In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of…
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Word of mouth research: A fan is worth $2,634 in the computer hardware industry
People who are highly likely to recommend a company and/or its products are worth $2,634 in the computer hardware industry according to a Satmetrix Systems study, Net Promoter Economics: The Impact of Word of Mouth. The study is based on Satmetrix’s Net Promoter WOM Economic Framework, which determines total customer value based on buyer and referral…
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The word of mouth time scale
Sean Moffitt of Buzz Canuck shares an in-depth look at the time scale of word of mouth in its various forms. Sean’s scale (pictured) begins with viral, which he describes as having the potential to widely spread but having the shortest lifespan and the highest level of unpredictability — up to customer evangelism, where through…
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Southwest Airlines raps its way to word of mouth
Instead of the same lame, monotone delivery of your flight instructions, this Southwest airlines flight attendant raps them to passengers. In the clip below, he starts out saying, “I’ve had five flights today, and I just can’t do the regular announcement again, otherwise I’m going to put myself to sleep.” So instead, he asks for…
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