There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. In fact, Jonah says it’s about much more than being the next YouTube…
Tag Archives: word of mouth
WOM Tip #323: Showing is more remarkable than telling
People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts. For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales…
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WOM Tip #214: Sometimes it’s OK to respond to trolls
Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal. For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the…
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WOM Tip #345: Make the people who give you feedback feel like rock stars
In Google’s help forums, Top Contributors are volunteers that share their expertise with other customers and champion popular feedback to Google. Basically, they’re Google’s biggest fans. And for all of their help, Google gives them the distinction of a “Top Contributor” online — but that’s not all. Each year, Google holds a Top Contributor Summit,…
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WOM Tip #234: Make people ask “Why?”
Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…
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