Tag Archives: word of mouth
Case Studies January 29, 2009

Free upgrades will get your customers talking

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Check out the note we got from PrintingForLess.com: Good news: we have shipped your business card order a day early! Project Name: 2009 Business Cards Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should…

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WOM Research January 28, 2009

Word of mouth research: Moms having more than 100 WOM conversations a week

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New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a  study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…

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newsletter January 27, 2009

Issue #116: Make Your Site Shareable

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Tune-up your website to help your fans talk about you: 1> Make it easy to print 2> Create images to share 3> Give text to copy 1> Make it easy to print When someone hits print from your site, how clean is the printout? Make sure your print style sheets are set up to include…

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Case Studies January 26, 2009

Lava Row uses word of mouth to get a new slogan

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When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…

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WOM Research January 23, 2009

Word of mouth research: Study shows word of mouth tops all benefits of online communities

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Increasing word of mouth is the greatest value of online communities according to a survey by Beeline Labs, Deloitte and the Society for New Communications Research of more than 140 businesses and nonprofits using social media. Respondents selected “improved word of mouth” as the primary benefit of social media, followed by increasing brand awareness, discovering…

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Case Studies January 22, 2009

Google creates word of mouth by helping employees become talkers

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As a Christmas gift, Google gave their employees an HTC Dream Android phone. Not only is this a great way to have a large group of people test the phone and find opportunities for improvement — it’s also a fantastic way to get people talking. While all their employees were home for the holidays, they…

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WOM Research January 21, 2009

Word of mouth research: Bargain hunting is increasingly a social event

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Nearly 30% of online consumers cite some form of link forwarding, peer comments or social sites as the best way to find out about deals or discounts online—a source which two years ago wasn’t even considered by merchants as a viable traffic stream. That’s according to a Guidance survey of 1,000 online consumers highlighted in…

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newsletter January 20, 2009

Issue #115: Word of Mouth Before, During and After the Sale

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Get people talking about you throughout the sales cycle: 1> Before the sale2> During the sale3> After the sale 1> Before the sale Word of mouth begins long before the sale, so make it easy for your potential customers to talk about you. Give them flyers to take home from the store, samples to play…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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