Tag Archives: Word of Mouth Supergenius
Events, Supergenius Live July 20, 2010

Case Study: Gevalia — live from Word of Mouth Supergenius

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3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to consumer. We’re not sold on the shelf, only through direct mail or print ads. As a subscription based…

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Events, Supergenius Live July 20, 2010

Case Study: Intuit — live from Word of Mouth Supergenius

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2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…

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Events, Supergenius Live July 20, 2010

Case Study: PrintingForLess.com — live from Word of Mouth Supergenius

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2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business customers. 2:52 — Let’s start with our story. We ship using FedEx exclusively as our vendor. They have totally blown us away in helping to meet customer deadlines. The time we labeled 200 packages…

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Events, Supergenius Live July 20, 2010

Case Study: Maker’s Mark — live from Word of Mouth Supergenius

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2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program.  This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…

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Events, Supergenius Live July 20, 2010

Case Study: WindsorONE — live from Word of Mouth Supergenius

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2:10 — Kurt Vanderah introduces WindsorONE‘s Craig Flynn. Note: There are tomatoes on the chairs for you to throw IF you don’t like the presentation. And bags of spaghetti to throw against your wall. 2:11 — Craig: Throwing Spaghetti against the wall and seeing what sticks. How many people have gotten crushed in the market…

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Events, Supergenius Live July 20, 2010

Case Study: Domino’s — live from Word of Mouth Supergenius

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2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…

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Events, Supergenius Live July 20, 2010

Author and Zappos CEO Tony Hsieh on creating passion, profits, and purpose — live from Word of Mouth Supergenius

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1:25 — Andy Sernovitz introduces author and Zappos CEO, Tony Hsieh. 1:25 —  Andy Sernovitz talks about Tony and Zappos. If you’ve opened any magazine in America in the last few weeks you’ve seen Tony’s book. 1:26 — You should tour Zappos’ office in Vegas if you can. You can see how passionate everyone is….

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Events, Supergenius Live July 20, 2010

Brian Solis on “Engage” — live from Word of Mouth Supergenius

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12:45 — Kurt Vanderah introduces Brian Solis, author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. 12:46 — Brian: How’s your lunch? Since the room is so big, I created a PowerPoint. Now that you have the book Engage, thanks to Wiley, “Engage or die!”– not…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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