12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 — “Im not a cartoonist. I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23 hired to be creative. To come…
Tag Archives: Word of Mouth Supergenius
David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius
11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…
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Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius
11:53 — Kurt Vanderah mentions charity: water http://gaspedal.com/water 11: 54 — Kurt introduces BrandBuilder‘s Olivier Blanchard. 11:54 — Olivier: ROI — the most boring topic, but it’s why you all are here. I help companies integrate social media and WOM into what they do. I’m a brand management guy. In the process of working with companies, I…
Kevin Lee: How to Work with Online Reviews — live from Word of Mouth Supergenius
11:55 — Bergen Anderson introduces Yelp.com‘s Kevin Lee. 11:56 — People are paying a lot more attention to online reviews. Here are some dos and don’ts. 11:56 — People trust folks they already know. What’s starling is that an equal proportion of people put just as much trust in what they find on a brand…
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Dana VanDen Heuvel: How to Create and Promote Your Blog — live from Word of Mouth Supergenius
11:15 — Kurt Vanderah introduces Marketing Savants‘ Dana VanDen Heuvel (and tells everyone that he hopes they had a good snack). 11:16 — It’s 2010 – why are we talking about blogging? Wasn’t this what we talked about in 2003? We built one of the first blogs for WOMMA a few years ago. 11:17 —…
Brendan Hart: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius
11:15 — Cale Johnson introduces National Geographic‘s Brendan Hart. 11:16 — Brendan starts his session on how to be awesome on Twitter and Facebook. Some key questions: 1. How do I grow my followers? 2. What kind of content should I post? 3. What’s the point? 11:17 — Conversation between National Geographic and a customer now…
Andy Sernovitz: How to Stay Ethical and Out of Trouble — live from Word of Mouth Supergenius
10:15 — Bergen Anderson introduces GasPedal‘s CEO, Andy Sernovitz. 10:16 — “This is our serious lesson. This is the important stuff.” We always have an ethics talk because WOM is all about trust. You can’t start open honest communications by lying to people. 10:17 — Ethics is the foundation you build a WOM program on. …
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