This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…
Tag Archives: word of mouth marketing
Word of Mouth Tip #103: Do something surprisingly delightful
Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…
Word of Mouth Tip #42: When in doubt, do the opposite
Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…
The Word of Mouth Action Plan
Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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