Tag Archives: word of mouth marketing

How to run faster than the speed of light…

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just love this race idea and I love the marketing lesson it teaches all of us. Check out www.anythingispossible5k.com. Participants started at 1:50am on Sunday morning, November 4th for a 5K. Then, because the clocks fell back at 2:00am due…

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Video: How Boeing makes fans a part of the family, presented by Todd Blecher

Making your fans feel like they are a part of a family gives them something to talk about. But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and…

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5 of the biggest concepts in word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing changes companies forever. When you commit to earning the respect and recommendation of your customers, your marketing becomes more effective, your customers…

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Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt

In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products. So, during last year’s World Series, Louisville Slugger (with the help of their…

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Is your business covered in Scotch Tape?

This guest post is from Andy Nulman, President of Just for Laughs. It was a late summer weekend, and I spent most of it walking downtown — which is why today I come to you with the confession that I hate Scotch Tape. Yes, a strange confession. But not without justifiable explanation. In countless store windows,…

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The four rules of word of mouth marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In word of mouth marketing, there are a few fundamental essentials that — if you get right — can start a whole bunch of conversations. Before…

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How to turn one conversation into a lot of conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One conversation is nice, but more is better. If you’re not using these techniques to turn small, one-to-one conversations into bigger ones, you’re missing out on…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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