Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases. Other key findings: Blog readership has grown by 300% over the past four years…
Tag Archives: word of mouth marketing
Put your coupons online
When you create a coupon, the goal is for it to get redeemed. A printed coupon can only go so far and reach so many people, but an online coupon (especially one on a social networking site like Facebook) can be forwarded, shared, and talked about. A recent article in DMNews highlighted a growing trend…
Sell something your fans can take home and share
Ditka’s restaurant in Chicago is known for their steak sauce. But the experience isn’t confined to their locations because they sell bottles of the stuff, which means fans of the sauce share it with friends at BBQs and family dinners — and talk about Ditka’s. It’s a simple concept, but not enough businesses offer fans…
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From the archives: Word of mouth is a cross-culture activity
University professors from France and Hong Kong teamed up in 1995 to release a research document investigating how interpersonal influence from opinion exchange was an important factor for consumers when adopting a product or making a brand decision. The study entitled, “A Cross-Cultural Study of Interpersonal Information Exchange,” looked at the trend on an international…
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Free upgrades will get your customers talking
Check out the note we got from PrintingForLess.com: Good news: we have shipped your business card order a day early! Project Name: 2009 Business Cards Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should…
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Word of mouth research: Moms having more than 100 WOM conversations a week
New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…
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