Sonic Innovations, a Salt Lake City hearing aid manufacturer, gives customer service employees the authority to make a wide range of decisions in an effort to make customers happy, including offering refunds, swapping one product for another, giving away free batteries, and providing free consulting services. In an interview with Sonic Innovations president Andy Raguskus,…
Tag Archives: word of mouth marketing
Create word of mouth by being nice, even when you don’t have to be
One of T-Mobile’s recent system updates caused a bunch of failures and bugs for customers using iPhones. People were getting strange text messages, voicemail was acting goofy – all of which was racking up charges for anyone without an unlimited plan. Upset, users emailed the company to alert them of the issue and within about…
Sometimes, it’s about what you don’t sell
A lot of buzz-generating ideas center on introducing something new or adding something to your product line. But for Austin-based fast-food restaurant Cabo Bob’s, their topic is about what they don’t sell. Cabo Bob’s is officially the first fast-food restaurant to be high-fructose corn syrup (HFCS) free, serving only sodas made with pure cane sugar…
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Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…