Sometimes, it’s about what you don’t sell

cabobobsA lot of buzz-generating ideas center on introducing something new or adding something to your product line. But for Austin-based fast-food restaurant Cabo Bob’s, their topic is about what they don’t sell.

Cabo Bob’s is officially the first fast-food restaurant to be high-fructose corn syrup (HFCS) free, serving only sodas made with pure cane sugar and using HFCS-free barbecue sauces and vinegars.

In an interview with QSR Magazine, co-owner Don Brinkman explains how sales have doubled and customers are excited about the HFCS-free food and drinks.

The Lesson: Look at your menu or product line — is there something you could stop selling or an ingredient you could remove that would get people talking about how different you are?

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