After your meal, Chicago Italian restaurant Quartino gives diners a postcard along with the bill. It’s the perfect word of mouth tool. Not only is it great for all the tourists that make it to Quartino (which sits just off Michigan Avenue), but because it’s not completely covered in Quartino’s logos or brand slogans, it…
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What Quartino gives after every meal that gets people talking
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How Ian’s Pizza recognizes their biggest fans
Ian’s Pizza, which started in Madison, Wisconsin before opening a location in Chicago, celebrates their biggest fans by awarding them the title of “Fanatic of the Month.” The Fanatic of the Month is highlighted on their website with a picture and a little background on them and what they love about Ian’s. Different locations award…
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How Molly’s Cupcakes puts their whole story on a card to share
Molly’s Cupcakes is a small bakery here in Chicago that specializes in all sorts of cupcake flavors like “peanut butter nutella” and “caramel baked apple” — and they even have swings you can sit on while you eat. And sitting on the tables are small cards — similar to coasters you find in restaurants —…
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How the hidden surprises create word of mouth
The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries. For…
How to make your customers’ reviews more helpful
If you’re looking to improve the quality of reviews your customers are leaving, try what doll maker American Girl does on their review page and offer some tips on how to leave a helpful review. American Girl encourages reviewers to: Focus on the product’s features. Be specific about what you like or dislike. Avoid information…
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