How to make your customers’ reviews more helpful

americangirlreviewsIf you’re looking to improve the quality of reviews your customers are leaving, try what doll maker American Girl does on their review page and offer some tips on how to leave a helpful review. American Girl encourages reviewers to:

  • Focus on the product’s features.
  • Be specific about what you like or dislike.
  • Avoid information that changes (like prices), discussions of other companies or Web sites, inappropriate language, and personal information (to protect your privacy)

The Lesson: Asking for more detailed reviews will better highlight your products’ best features.

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