After your meal, Chicago Italian restaurant Quartino gives diners a postcard along with the bill.
It’s the perfect word of mouth tool. Not only is it great for all the tourists that make it to Quartino (which sits just off Michigan Avenue), but because it’s not completely covered in Quartino’s logos or brand slogans, it looks and feels like a real postcard — the kind that customers would love to send to a friend back home.
The Lesson: Your tools for talking will work much better if they give value to both the talker and the receiver.
