Tag Archives: wom

3-Minute WOM Lesson: 3 simple conversation starters

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have amazing word of mouth — and you can do it on the smallest of…

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GasPedal CEO Andy Sernovitz on how word of mouth will save your brand — live from Word of Mouth Supergenius

8:50 — Kurt Vanderah introduces GasPedal CEO, Andy Sernovitz. 8:51 — Andy takes podium 8:51 — “Welcome, welcome to word of mouth supergenius, we are going to have a fantastic day today.” 8:52 — Happy customers are your greatest advertisers.  Earning their respect and recommendation is most important 8:52 — Love most powerful force in…

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Kurt Vanderah: Welcome to Word of Mouth Supergenius

8:38 — Whistle! Welcome team! Coach Kurt welcomes us, and tells us we’re all SuperGeniuses. WOM Supergeniuses. Coach Kurt: This is our Superbowl, World Cup. Today is going to ROCK! There will be useful information. You can learn it! You can DO IT! 8:39 — Coach Kurt: Game plan – huddle, then move to rooms….

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How to follow today’s Word of Mouth Supergenius coverage

A big hello and good morning from all of us at GasPedal as we get ready to kick off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled…

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Directions to Word of Mouth Supergenius

How to get to Word of Mouth Supergenius today: We’re at Pier Sixty (at Chelsea Piers), 23rd Street & the Hudson River, New York, NY (click for map) When approaching, look for the Pier 60 sign: Turn in and head all the way to the end (Note: If you’re in water, you’ve went too far): You’ve made it!…

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Live coverage from Word of Mouth Supergenius coming soon

Just a quick reminder: We’ll kick off our live blogging of tomorrow’s Word of Mouth Supergenius event first thing tomorrow morning, right here on this blog. …but if you can’t wait, you can follow some of the early chatter on Twitter by checking out the hashtag #Supergenius.

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Upcoming GasPedal events

7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more 7/21 SAP: How to recognize and empower influencers. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon,…

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Passionate about social media in business? We’ve got a job for you.

Here at GasPedal, we’re looking to hire a few smart, talented, and friendly people to help us in our mission of teaching businesses everywhere that honest, ethical customer love is the most powerful kind of marketing. We’re helping companies learn to listen, to obsess over customer experience, to treat people like people, to value values,…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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