Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever. The rules: Be interesting. Nobody talks about boring companies. Make it easy. Word of…
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Free download: The Four Rules of Word of Mouth Marketing
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How Maker’s Mark earns true brand ambassadors
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a…
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3 ways Headsets.com changed their culture to focus on earning word of mouth
Market research on the customer base of my business, Headsets.com, tells me that we earn over 9% of our new business through word of mouth recommendations (WOM). When you consider that most companies’ bottom line profit is less than 9% of sales, that’s an important slice of income. Our WOM strategy began in 2000. We…
How Airborne Mobile got an entire conference talking about them for $1
A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…
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How Boeing finds and builds on existing buzz to create fantastic word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting…
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Word of Mouth Tip #14: Don’t let them leave without something to share
Never, ever let someone leave your store without offering them something to take with them – something that will help them tell the next person they see about you. They’ve just experienced your awesomeness, and they’re primed to talk. You just need to put something in their hands to help them do it. It doesn’t…
The Five Ts of Word of Mouth
Here it is: Our all-time most downloaded guide on the fundamental elements behind every great word of mouth marketing campaign.
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