The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
Tag Archives: video
WOM Tip #206: Workshops are great for word of mouth
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WOM Tip #189: Great demo videos don’t need great actors
Have you seen this viral demo video from NeverWet? This stuff is so water-repellant that you can spray it inside a cardboard box and turn the box into an ice chest. That’s a remarkable product (and having a remarkable product is the first step to making a fantastic demo video). With over 6.2 million views,…
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Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
WOM Tip #183: Ask them for a referral when they’re most excited about your stuff
Apple wants everyone to know that their iMovie software makes it easy for you to make a good-looking video. That’s why they ask their users to tell everyone about it when this is fresh on their minds: right after they’ve made a video. When you upload one of your videos from iMovie to Vimeo, iMovie…
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