One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…
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How Bacon Salt achieved great word of mouth with no money
In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…
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Word of Mouth Geniuses of the Week
Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…
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Word of Mouth Geniuses of the Week
WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname" An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!" Bob highlights new data about a group…
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