This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Four college students missed an important…
Tag Archives: transparency
Why paying for reviews is never worth it
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You’ve got a more important issue Too often, incentives for reviews are used by lazy marketers who are avoiding a bigger problem: They’re just…
Transparency is the starting point — credibility is the finish line
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What does it take to create a winning digital marketing initiative? There is no doubt that…
Word of Mouth Tip #108: Disclosure is easy
An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…
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Word of Mouth Tip #137: Short-term negative feedback is worth the long-term trust
It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism. But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products. The negative stuff might cost you a few sales today, but…
