Tag Archives: tracking

The 5 action steps to get people talking about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The 5 Ts are the fundamental principles of word of mouth marketing. Every successful word of mouth campaign — planned or otherwise — has these…

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David Rabjohns: How to measure word of mouth

11:15 — Cale Johnson introduces MotiveQuest‘s CEO, David Rabjohns. 11:16 — 11:16 — 11:17 — 94% of marketers say that they are not getting actionable responses for their efforts. 11:18 — We are in a new social world where social matters and we need new metrics. 11:19 — Advocacy is a metric that is extremely…

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How Dell creates ROI with social media — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington D.C. or San Francisco to hear brands like USA TODAY, Delta Air Lines, ConAgra Foods, Symantec, SAP, Mattel, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…

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3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re beginning to track your word of mouth online, it helps to look at how big brands…

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3-Minute WOM Lesson: 3 quick ways to start tracking your word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tracking your word of mouth is essential for figuring out which tools and topics are working and which…

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Word of Mouth Geniuses of the Week

Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…

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Issue #104: How to Get Positive Online Reviews

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  Everyone wants positive feedback — make it easy for your customers and clients to show you some love: 1> Ask and encourage 2> Monitor what’s being said 3> Respond…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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