[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The 5 Ts are the fundamental principles of word of mouth marketing. Every successful word of mouth campaign — planned or otherwise — has these…
David Rabjohns: How to measure word of mouth
11:15 — Cale Johnson introduces MotiveQuest‘s CEO, David Rabjohns. 11:16 — 11:16 — 11:17 — 94% of marketers say that they are not getting actionable responses for their efforts. 11:18 — We are in a new social world where social matters and we need new metrics. 11:19 — Advocacy is a metric that is extremely…
Word of Mouth Geniuses of the Week
Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…