Tag Archives: Tony Hsieh

6 tips from Tony Hsieh on how Zappos delivers happiness

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Zappos has earned fantastic word of mouth by delivering incredible customer service. They’ve got an amazing 365-day return policy, they send customers flowers, and in…

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Word of Mouth Tip #40: Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw‘s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes…

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Word of Mouth Tip #19: Old tricks still work

Gotta’ love the new tools and tricks available to word of mouth marketers today. Facebook, Twitter, YouTube, Flickr — they’re all powerful, cheap, and fun. But while you’re exploring them, don’t forget the classic stuff that never fails to create word of mouth (and in fact, as more marketers forget about them, they’re becoming more…

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Author and Zappos CEO Tony Hsieh on creating passion, profits, and purpose — live from Word of Mouth Supergenius

1:25 — Andy Sernovitz introduces author and Zappos CEO, Tony Hsieh. 1:25 —  Andy Sernovitz talks about Tony and Zappos. If you’ve opened any magazine in America in the last few weeks you’ve seen Tony’s book. 1:26 — You should tour Zappos’ office in Vegas if you can. You can see how passionate everyone is….

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3-Minute WOM Lesson: Zappos CEO Tony Hsieh and WOM guru Andy Sernovitz on how to create love and happiness — live Word of Mouth Supergenius preview

As a preview for Word of Mouth Supergenius on July 20 in New York, our Andy Sernovitz sat down with Zappos’ Tony Hsieh to share previews of their upcoming keynotes for the “How to be Great at Word of Mouth Marketing” conference. A few big ideas from their discussion: 1> Create instant conversation with delightful…

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Special Word of Mouth Supergenius preview of Tony Hsieh’s new book, “Delivering Happiness: A Path to Profits, Passion, and Purpose”

We’re so excited to have Zappos CEO Tony Hsieh keynoting our upcoming Word of Mouth Supergenius event on July 20th in New York, we’re making this week a special Zappos week. We’ve got a few special newsletters lined up, a live interview with Tony and our Andy Sernovitz, and a few posts looking at some…

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