Tag Archives: talkers
Blog June 12, 2013

Why no business is too boring for word of mouth

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Some of the best word of mouth stories are about blenders, men’s health, and billing software. A great topic — attached to any great…

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Blog, newsletter June 11, 2013

3 word of mouth tips for local businesses

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that…

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Blog, newsletter April 23, 2013

3 word of mouth marketing tips for startups

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1….

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Blog, newsletter November 27, 2012

Why your best talkers aren’t always your best customers

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Finding your best talkers helps you figure out where to put your resources to most efficiently grow your word of mouth. While loyal customers may be…

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Blog, newsletter September 18, 2012

The four rules of word of mouth marketing

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In word of mouth marketing, there are a few fundamental essentials that — if you get right — can start a whole bunch of conversations. Before…

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Blog, newsletter September 11, 2012

How to turn one conversation into a lot of conversations

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One conversation is nice, but more is better. If you’re not using these techniques to turn small, one-to-one conversations into bigger ones, you’re missing out on…

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Blog August 23, 2012

Five ways to change your “relationship status” with influencers

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This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…

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Blog, newsletter August 14, 2012

The 5 action steps to get people talking about you

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The 5 Ts are the fundamental principles of word of mouth marketing. Every successful word of mouth campaign — planned or otherwise — has these…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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