For one local Applebee’s, talking to the same Facebook fan, Chip Zdarsky, every day probably got annoying. After all, they didn’t know it, but Chip was messing with them — answering mundane Facebook posts like “Full or half sized Grilled Chicken Caesar Salad?” mostly for his own entertainment. But after months of Applebee’s politely responding…
Tag Archives: social media
WOM Tip #396: Be patient with word of mouth
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Video: How Dunkin’ Donuts fuels word of mouth through social media
As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains. That’s why putting the spotlight on…
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Blog
February 12, 2014
What’s your love plan?
By Spike Jones
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Love plan? LOVE PLAN? I know what you’re…
Video: How Keurig uses social media to spark word of mouth
Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…
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Video: How Thrivent Financial made their customers’ voices louder
Thrivent Financial for Lutherans was facing a historic decision that would change the whole company: Should they open up their services to the broader Christian community or stay exclusively Lutheran? As a membership organization, making the choice meant asking all of their customers to place a vote — and with a customer base as large…
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The first chapter of Jeffrey Rohrs’ “AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers”
It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages. And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences. In this…
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Blog
November 21, 2013
Social media as a filtering device
By Spike Jones
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. The number of words that have been written…
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Video: How Xerox relies on content to become more than just a copier company
You probably imagine scanners and copy machines when you think of Xerox. But did you know that they’re also a business services company? One of their biggest services: Healthcare. In fact, they’re involved with over 700 hospitals all over the country and among the top 20 managed healthcare plans. So how does Xerox help spread…
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