We’d like to extend a big thanks to everyone who helped share the news of Bob Pearson, Dell’s former head of social media, joining GasPedal as President of the Blog Council and SVP of Communities. Here’s some of the great stories not only covering our news, but also touching on the larger movement we’re all…
Tag Archives: social media
Other News
April 15, 2009
Thanks to all who shared the news of Bob Pearson joining GasPedal and the Blog Council
Events
April 14, 2009
Who’s coming to BlogWell
BlogWell is coming up fast, here’s a look at a small portion of who is attending. It’s not too late to register, but don’t put it off — our last BlogWell sold out and we expect this one to do the same. Nokia GE Johnson & Johnson Tyson Foods Robert Wood Johnson Foundation Coca-Cola Microsoft…
Case Studies, Events
April 13, 2009
BlogWell New York, April 29: How big brands use social media
1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…
Other News
April 7, 2009
Bob Pearson joins GasPedal as President of the Blog Council
Big news! Bob Pearson, former VP of Communities and Conversation at Dell, is joining GasPedal as President of the Blog Council and Senior Vice President of Communities. (Read the announcement here.) With more than 25 years at three Fortune 500 companies and as one of the pioneers of corporate social media, Bob brings a wealth…
Uncategorized
March 27, 2009
Reminder: Win a copy of Paul Gillin’s book by letting a friend know about it
We’ve got 10 signed copies of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! to give away. Enter to win a copy by simply letting a friend know about it using the form on this post.
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Events
March 11, 2009
Public call: Mayo Clinic’s natural progression to social media; April 2, 1 PM (EST)
Lee Aase, who serves as the Communications Manager at Mayo Clinic, will lead a public conference call, “Mayo Clinic’s Natural Progression to Social Media.” Mayo Clinic has the most powerful brand in health care, built over more than a century ago, primarily through word of mouth recommendations from satisfied patients and news coverage. In this…
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newsletter
February 10, 2009
Issue #118: Word of mouth for your blog posts
Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…
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WOM Research
February 6, 2009
Word of mouth research: Blogs are key sources of influence when making purchase decisions
Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases. Other key findings: Blog readership has grown by 300% over the past four years…
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