Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…
Tag Archives: social media
Live from BlogWell
November 9, 2010
SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell
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Live from BlogWell
November 9, 2010
Pfizer: The Social Media Playbook — Live from BlogWell
Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…
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Live from BlogWell
November 9, 2010
Welcome Session — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media. 1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything. Everything will be recorded…
Events
October 15, 2010
Upcoming GasPedal events
10/19 Kodak: Hearing from the Chief Listening Officer (Private member call.) Learn more 10/26 Avery Dennison: Success with social cause marketing (Private member call.) Learn more 10/28 Amway: Using social media to work with franchisees (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic,…
Case Studies
October 6, 2010
How Chevron is using monitoring to find the key energy issue conversations — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…
Case Studies
September 29, 2010
How Whirlpool is engaging consumers in a house of brands — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…
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Case Studies
September 15, 2010
Finding the “Voice of McDonald’s” — live from BlogWell
By Cale Johnson
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…
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Uncategorized
September 9, 2010
How General Motors used social media to avert a crisis — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…
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Current Openings
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