How Whirlpool is engaging consumers in a house of brands — live from BlogWell

BlogWell - How Big Brands Use Social Media!Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In their BlogWell Chicago case study, “Engaging Consumers in a House of Brands,” Whirlpool’s Brian Snyder, Senior Manager of Interactive Communications and Scott Spiegel, Senior Manager of Consumer Care share how they maintain a consistent brand voice through social media.

Whirlpool: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel from GasPedal on Vimeo.

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