“Likeonomics” author Rohit Bhargava explains how to use the power of likeability to sell your product.
Excerpt from Bhargava’s “Likeonomics”
Learn about the 5 principles of Likeonomics in this excerpt from Rohit Bhargava’s latest book.
Rohit Bhargava: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:33 — Coach Kurt welcomes us to the room. 20 minutes of speakers, 5 min of Q&A and then a break, followed by the next session. He introduces Ogilvy PR‘s Rohit Bhargava. 9:34 — Rohit: We talk about Love, but I want to start with the opposite. What is the opposite of love? Not hate…
Flip politely asks users to share the credit
Thanks to Rohit, we learn that when you’re done editing your latest movie on the new Flip digital camera, you’re presented with an option to share the credit. By checking the box, users agree to let an image appear at the end of the movie saying it was created using Flip. Rather than demanding customers…