Tag Archives: recommendation

Video: How likely are your social media fans to refer you to a friend?

You’ve probably already heard of the Net Promoter Score (NPS), a metric based on the simple question, “How likely are your customers to recommend your company to their friends and families?” It’s helped companies determine how they’re doing through their customers’ eyes for years. But where does NPS fit in with social media? According to…

Read More Comments Off on Video: How likely are your social media fans to refer you to a friend?

Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

Read More 1 Comment

How to make new fans into raving fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve heard us say before that new customers are often the most vocal customers. But how do you get them to keep recommending your…

Read More Comments Off on How to make new fans into raving fans

Case Study: Headsets.com

3:50 — Kurt Vanderah introduces Headsets.com‘s President & CEO, Mike Faith. 3:51 —  FREE HEADSET GIVEAWAY!  Am I eligible? 3:51 — 649,132 is their customer company accounts. In the early days they spent a lot of money on traditional marketing, but they’ve shifted to new marketing. They tend not to use social media however. 3:52 — Three Ways…

Read More Comments Off on Case Study: Headsets.com
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More