[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to…
Tag Archives: newsletter
newsletter
May 5, 2009
Issue #130: How to rally your fans
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newsletter
April 28, 2009
Issue #129: 3 tests for your word of mouth topic
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Before you run with your new topic, you can use these simple methods to test it: 1>…
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newsletter
April 21, 2009
Issue #128: How to thank your talkers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By getting good at making your talkers feel appreciated and recognized, you’ll find they talk about you…
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newsletter
April 7, 2009
Issue #126: What to feed your talkers
Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…
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newsletter
March 31, 2009
Issue #125: Three reasons people talk about you
People engage in word of mouth for three core reasons: 1> The “You” reason 2> The “Me” reason 3> The “Us” reason 1> The “You” reason The “You” reason people talk is all about the stuff: The marketer and the products. People talk because you’re doing or selling something they want to talk about. If…
Negative WOM, newsletter
March 24, 2009
Issue #124: Diluting negative word of mouth
Negative WOM is bound to happen, but here’s what you can do to lessen the impact: 1> Ask happy customers to submit reviews 2> Create positive content 3> Bring the discussions in-house 1> Ask happy customers to submit reviews Odds are you have a ton of happy customers that haven’t considered submitting a review for…
newsletter
March 17, 2009
Issue #123: Three WOM topics you can try today
Here’s a few simple topics you could try right now to get folks talking about you: 1> Special sale 2> Extraordinary customer service 3> Do something silly 1> Special sale One of the easiest topics you can use to get people talking about you is a great sale or a special offer. Get some bonus…
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newsletter
March 10, 2009
Issue #122: Special message from Andy
To all you supergeniuses: I’m sorry for the shamelessly promotional message, but I wanted to invite you and a friend to my Word of Mouth Marketing Crash Course here in Chicago. I teach the class myself. It’s an intense day. There are only 25 seats. You’ll learn how to use word of mouth marketing to…
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