Negative WOM

The 3 types of negative word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter how great your company is, you’re going to experience negative word of mouth. Even the most loved companies in the world get…

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From the book: Dealing with crackpots, fake reviews, and stealth competitors

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…

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From the book: Responding to negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. When it comes to negative word of mouth, you should almost always respond. Some exceptions include: A really…

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From the book: Four defenses from negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. While you shouldn’t expect to be immune from negative word of mouth, there are some basic defenses you…

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Issue #124: Diluting negative word of mouth

Negative WOM is bound to happen, but here’s what you can do to lessen the impact: 1> Ask happy customers to submit reviews 2> Create positive content 3> Bring the discussions in-house 1> Ask happy customers to submit reviews Odds are you have a ton of happy customers that haven’t considered submitting a review for…

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From the book: Dealing with negative word of mouth

This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. People will say bad things about you In fact, it’s already happening. So what do you do? “Nothing”…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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