If you searched Google for Hallmark’s Jingle puppy after Christmas 2013, you’d find 2.5 star reviews on the first page of results, angry rants about it on Facebook, 20 scathing reviews on Amazon, and crying kids in YouTube videos. Woah, how did this all happen? According to Camille Lauer, Hallmark’s Social Media Manager, it’s all…
Tag Archives: Negative WOM
When your reputation is collapsing
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I mentioned that I had a great experience using Uber to get…
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10 Ways to Turn Around Negative Word of Mouth
The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
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Video: How to deal with negative word of mouth
Edelman PR’s President, Rick Murray, teaches you how to turn around negative buzz and defend your reputation.
Rick Murray: How to deal with negative word of mouth
11:15 — Erin McDaniel introduces Edleman PR‘s President, Rick Murray. 11:16 — Social media gives people the power to say anything, to anyone, at anytime. 11:18– What could spark negative WOM? Something that doesn’t sit well with a follower. Either something you said or something you did. 11:22– How can you minimize the chance that negative…
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