Tag Archives: Negative WOM
newsletter March 22, 2011

3-Minute WOM Lesson: What to do about those negative reviews

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers see the opportunity in negative customer reviews. How to make the most of…

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Case Studies, Events January 21, 2010

Social media case study from Debbie Curtis-Magley of UPS

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Negative WOM, WOM Book March 27, 2009

From the book: Dealing with crackpots, fake reviews, and stealth competitors

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This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…

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Negative WOM, WOM Book March 26, 2009

From the book: Responding to negative word of mouth

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This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. When it comes to negative word of mouth, you should almost always respond. Some exceptions include: A really…

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Negative WOM, WOM Book March 25, 2009

From the book: Four defenses from negative word of mouth

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This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. While you shouldn’t expect to be immune from negative word of mouth, there are some basic defenses you…

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Negative WOM, newsletter March 24, 2009

Issue #124: Diluting negative word of mouth

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Negative WOM is bound to happen, but here’s what you can do to lessen the impact: 1> Ask happy customers to submit reviews 2> Create positive content 3> Bring the discussions in-house 1> Ask happy customers to submit reviews Odds are you have a ton of happy customers that haven’t considered submitting a review for…

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Negative WOM, WOM Book March 23, 2009

From the book: Dealing with negative word of mouth

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This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. People will say bad things about you In fact, it’s already happening. So what do you do? “Nothing”…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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