Tag Archives: Movember
Blog June 12, 2013

Why no business is too boring for word of mouth

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Some of the best word of mouth stories are about blenders, men’s health, and billing software. A great topic — attached to any great…

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Blog, newsletter January 8, 2013

How to make your word of mouth topic repeatable

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a great idea that’s exciting, unique, and worth talking about — so how do you make that idea shareable? Even great word…

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Blog, Crash Course Live May 10, 2012

Case Study: Movember

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3:50 — Erin McDaniel introduces Movember‘s Digital Strategist, Kory Klem. 3:51 — Movember ~ Changing the Face of Men’s Health. 3:52– In 2003 3o Mo Bros sat around and wondered what happened to the mustache culture. 3:53– In 2004 that same group decided to create Movember, which would bring awareness to men’s health. That first year…

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Blog April 5, 2012

How Movember raised over $100 million in 30 days with word of mouth marketing

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We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about…

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Blog, WOM Tips April 2, 2012

WOM Tip #80: Encourage fans to tell celebrities about you

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Influential talkers like celebrities can give you a significant word of mouth boost. Jimmy Kimmel introduced us to Rebecca Black, PETA has long used celebrities to promote their cause, and Oprah’s list of “Favorite Things” is legendary for popularizing products. But celebrities can be very difficult to reach. So difficult, you’re typically better off focusing…

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Blog, newsletter January 3, 2012

3-Minute WOM Lesson: 3 of the greatest word of mouth stories from 2011

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As we kick off a new year, we wanted to pause for a minute to look back…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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