[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Social Media Explorer Jason Falls shares his tips on creating and promoting your blog: 1> Forget the rules 2>…
Tag Archives: marketing training
How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Starbucks Social Media Manager, Matthew Guiste. Here Matthew shares a few tips on using fan feedback based on the Starbucks case study…
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Live coverage: Getting Bodies in Seats with Word of Mouth and Social Media
This is live blog coverage of today’s webinar, “Getting Bodies in Seats with Word of Mouth and Social Media,” hosted by the National Restaurant Association. The presentation featured our Andy Sernovitz and Derrek Hull, the NRA’s manager of marketing and communications and blogger-in-chief. 1:00 — Maureen Sak, the NRA’s director of marketing, introduces Andy Sernovitz…
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How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Chief Strategy Officer and Ant Wrangler at Ant’s Eye View, Jake McKee. Here Jake shares a few tips on connecting fans based…
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