Tag Archives: Maker’s Mark

Classic word of mouth tools that still work

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word…

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How to launch a fan community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A healthy fan community is a long-term, sustainable word of mouth asset. It takes a lot of effort and hard work to make a great…

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How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer

Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members. In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the…

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Case Study: Maker’s Mark

2:10 — Erin McDaniel introduces Doe-Anderson‘s President and CEO, Todd Spencer 2:11 — 2:12 — Bill Samuels, Sr. was the inventor of Maker’s Mark. 2:14 — “Anything that can be said about a good whiskey has already been said about a bad whiskey.” 2:15 —  In the beginning the market demographic we focused on are…

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4 guiding principles behind Maker’s Mark’s amazing fan community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you were setting out to start a fan community, you’d have a tough time finding a better model to follow than Maker’s Mark’s ambassador…

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How Maker’s Mark earns true brand ambassadors

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a…

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Case Study: Maker’s Mark — live from Word of Mouth Supergenius

2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program.  This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…

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How Maker’s Mark is earning lifelong fans – live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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