[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] “The customer is always right” is a tricky phrase. The heart of it, unflinching customer service, is well meaning — but frankly, sometimes your…
Tag Archives: LEGO
Word of Mouth Tip #148: Do something worth talking about in your store window
Real-life, in-person experiences are special word of mouth opportunities. They bring people together, they create excitement, and they get people talking. Retailers have a great opportunity with their physical location. It gives them a venue to create events — something the online guys just can’t do. Over in Sweden, for example, retailer NK teamed up…
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Jake McKee: How to work with influential talkers
9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
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Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans
While it may be difficult to imagine for some, a group of super-dedicated, enthusiastic, and non-traditional fans can be overwhelming for a brand. It happens when a group of fans emerge from an audience well outside of what you thought was your target market, or perhaps when folks become really attached to your mascot, or…
Case Study: LEGO — live from Word of Mouth Supergenius
2:20 — Bergen Anderson introduces Ant’s Eye View‘s Jake McKee.2:23 — Jake McKee says, “a powerful global conversation has started.” 2:24 — “Inside Fort Business” nothing gets in, and nothing gets out unless it’s dead. In 1999 the majority of LEGO’s business came from Christmas, and the week before Christmas–LEGO used to rely on their…
