Tag Archives: influencers
Case Studies, Events December 14, 2011

How Microsoft uses influencer programs to empower fans — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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newsletter October 5, 2010

3-Minute WOM Lesson: What makes a great talker

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anytime someone is willing to recommend you to a friend, you’re doing something right. But when creating…

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Supergenius Live December 16, 2009

Virginia Miracle: How to Work With Bloggers and Influencers — live from Word of Mouth Supergenius

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11:55 — Jim Lovelady introduces Ogilvy PR‘s Virginia Miracle. 11:56 — Virginia explains how she got started with WOMMA, and then later with Dell. 11:56 — Virginia says targeting an influencer is not the first step. She recommends finding what you have to offer and then finding the right subset of talkers you can work…

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Case Studies, Events November 12, 2009

How to work with bloggers and influencers — live with Rick Murray

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and President of Edelman Digital, Rick Murray. Here Rick shares a few tips on how to work with bloggers and influencers based on…

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Case Studies April 13, 2009

Creating word of mouth by targeting a small group of big talkers

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To create buzz for Gwen Stefani’s new fragrance line, “Harajuku Lovers,” Matchstick — a Canadian-based word of mouth agency — reached out to 50 influential female fashion, beauty, and lifestyle bloggers in Canada and sent each of them a Harajuku Lovers Fragrance Kit filled with samples and giveaways. The bloggers responded with a bunch of…

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WOM Research August 6, 2008

Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Genius of the Week July 21, 2008

Word of Mouth Geniuses of the Week

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Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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