Ditka’s restaurant in Chicago is known for their steak sauce. But the experience isn’t confined to their locations because they sell bottles of the stuff, which means fans of the sauce share it with friends at BBQs and family dinners — and talk about Ditka’s. It’s a simple concept, but not enough businesses offer fans…
Tag Archives: GasPedal
Sell something your fans can take home and share
Read More
Comments Off on Sell something your fans can take home and share
From the archives: Word of mouth is a cross-culture activity
University professors from France and Hong Kong teamed up in 1995 to release a research document investigating how interpersonal influence from opinion exchange was an important factor for consumers when adopting a product or making a brand decision. The study entitled, “A Cross-Cultural Study of Interpersonal Information Exchange,” looked at the trend on an international…
Read More
Comments Off on From the archives: Word of mouth is a cross-culture activity
Free upgrades will get your customers talking
Check out the note we got from PrintingForLess.com: Good news: we have shipped your business card order a day early! Project Name: 2009 Business Cards Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should…
Read More
Comments Off on Free upgrades will get your customers talking
Word of mouth research: Moms having more than 100 WOM conversations a week
New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…
Read More
Comments Off on Word of mouth research: Moms having more than 100 WOM conversations a week
Lava Row uses word of mouth to get a new slogan
When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…
Read More
Comments Off on Lava Row uses word of mouth to get a new slogan
Google creates word of mouth by helping employees become talkers
As a Christmas gift, Google gave their employees an HTC Dream Android phone. Not only is this a great way to have a large group of people test the phone and find opportunities for improvement — it’s also a fantastic way to get people talking. While all their employees were home for the holidays, they…
Read More
Comments Off on Google creates word of mouth by helping employees become talkers
