[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to…
Tag Archives: GasPedal
How a software maker included a bunch of tools for talking right in the box
Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…
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Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago
This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…
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Word of mouth research: A fan is worth $2,634 in the computer hardware industry
People who are highly likely to recommend a company and/or its products are worth $2,634 in the computer hardware industry according to a Satmetrix Systems study, Net Promoter Economics: The Impact of Word of Mouth. The study is based on Satmetrix’s Net Promoter WOM Economic Framework, which determines total customer value based on buyer and referral…
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Southwest Airlines raps its way to word of mouth
Instead of the same lame, monotone delivery of your flight instructions, this Southwest airlines flight attendant raps them to passengers. In the clip below, he starts out saying, “I’ve had five flights today, and I just can’t do the regular announcement again, otherwise I’m going to put myself to sleep.” So instead, he asks for…
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