[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s so much advice out there on how to write stuff people will read. But what about the copywriting that makes people want to…
Tag Archives: funny
WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…
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WOM Tip #265: Have your customers’ backs
At Mother’s Day brunch, great service, delicious food, and the perfect atmosphere still can’t make up for what you forgot: the card. That’s why Lazy Dog placed this in the men’s bathroom on Mother’s Day — a box full of blank cards saying “No worries, we got your back.” That’s going the extra mile to…
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WOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the…
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