[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last issue, we talked about the best places to start taking part in word of mouth conversations about your company. But once…
Tag Archives: Fiskars
How Fiskars created their incredible fan community
Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors — did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…
Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Kurt Vanderah introduces Spike Jones, Brains On Fire‘s Firestarter. 9:37 — Spike shows a clip of a woman singing a Fiskars carol. 9:39 — It’s about people, not technology. 9:40 — Brains on Fire creates movements as opposed to campaigns, something that lasts forever, not for just a moment. Movements are a volume…
