[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you were setting out to start a fan community, you’d have a tough time finding a better model to follow than Maker’s Mark’s ambassador…
Tag Archives: fan community
4 guiding principles behind Maker’s Mark’s amazing fan community
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How to create a fan community, presented by Spike Jones
A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who…
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Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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Word of Mouth Tip #18: Make it exclusive
If everyone knows about it, if everyone can access it, and if everyone’s already seen it — why would anyone talk about it? For great products, we call this the “chocolate problem” because while we all love chocolate (and we do, don’t we?), when was the last time eating any inspired us to tell anyone?…
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Word of Mouth Tip #38: Support existing fan communities
If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…
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