3:00 — Jim Lovelady introduces Todd Spencer of Doe-Anderson. 3:01 — Todd takes a quick to poll to see who knows about Maker’s Mark and asks if any Maker’s Mark Ambassador’s are in the room (most are familiar with the brand, and there are even a few Ambassadors in the room). 3:03 — Todd: We…
Tag Archives: fan community
Case Study: LEGO — live from Word of Mouth Supergenius
2:20 — Bergen Anderson introduces Ant’s Eye View‘s Jake McKee.2:23 — Jake McKee says, “a powerful global conversation has started.” 2:24 — “Inside Fort Business” nothing gets in, and nothing gets out unless it’s dead. In 1999 the majority of LEGO’s business came from Christmas, and the week before Christmas–LEGO used to rely on their…
Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Kurt Vanderah introduces Spike Jones, Brains On Fire‘s Firestarter. 9:37 — Spike shows a clip of a woman singing a Fiskars carol. 9:39 — It’s about people, not technology. 9:40 — Brains on Fire creates movements as opposed to campaigns, something that lasts forever, not for just a moment. Movements are a volume…
