Tag Archives: Events

Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16

Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…

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Learn to master Google+ and word of mouth marketing with Guy Kawasaki and Andy Sernovitz (and get two free books!)

Join authors Guy Kawasaki and Andy Sernovitz (WordofMouth.org’s CEO) for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of Andy’s book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re…

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3-Minute WOM Lesson: 3 ingredients of a great word of mouth handout

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Handouts, giveaways, and freebies are classic word of mouth tools. But before you put in the next order…

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3-Minute WOM Lesson: How to make your word of mouth more visible

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Love from fans and happy customers isn’t worth much if prospective customers don’t see it. How to bring…

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3-Minute WOM Lesson: How to create timely conversations

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers are on the lookout for moments that are especially suited to starting conversations,…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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Upcoming GasPedal events

10/19 Kodak: Hearing from the Chief Listening Officer (Private member call.) Learn more 10/26 Avery Dennison: Success with social cause marketing (Private member call.) Learn more 10/28 Amway: Using social media to work with franchisees (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic,…

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Upcoming GasPedal events

10/07 Mayo Clinic: Building a center for social media (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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