Tag Archives: Dave Kerpen

5 A+ attributes of a community manager

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on Likeable Media’s blog. In this weekly episode of…

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How to tell your brand’s story at scale

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on Likeable Media’s blog. We all know that television…

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It’s easier to be honest

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Four college students missed an important…

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Every mistake is an opportunity for surprise and delight

This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….

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Free download: Excerpt from “Likeable Business” by Dave Kerpen

According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…

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Video: Likeable’s Dave Kerpen tells you how to be amazing in social media

Social media can be an incredibly powerful word of mouth amplifier. But, how do you show everyone your brand is worth talking about? For starters, stop talking about yourself and pay attention to what your customers are saying about you instead. After you listen carefully, respond — even to the negative stuff. Say thank you…

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How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months

New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…

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Dave Kerpen: How to be amazing in social media

10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t  make up for bad products or services. 10:20– 50% of all communication…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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